G'day Reader,

How're things?

Being a better communicator needs to be a priority for all of us service-based business owners.

Here's why...

🤔 In 2018, when my leadership growth had plateaued, I discovered that I couldn't even bring myself to say the word assertive; let alone communicate in an intentionally assertive way.

At that point, I was an overly-empathetic service-based business owner and was confusing the word assertive with the word aggressive.

I wrongly believed that assertive communication and aggressive communication were the same thing. Because of that, I avoided using both! 🤪

❓Are you an overly-empathetic communicator, too?

---

❌ That fear-based view of communication created all sorts of problems, because, there are typically only three communication approaches:

1️⃣: ASSERTIVE COMMUNICATION

Assertive communication involves expressing needs, wants, feelings, expectations and beliefs in direct, honest and appropriate ways.

That is, assertive communication is standing up for your beliefs in a way that doesn’t upset or antagonise.

2️⃣: AGGRESSIVE COMMUNICATION

Aggressive communication involves standing up for your own beliefs but doing it in a way that upsets and/or antagonises.

3️⃣: NON-ASSERTIVE (Passive) COMMUNICATION

Passive communication involves either avoiding or not sharing your needs, wants, feelings, expectations and beliefs - or - sharing those things in apologetic, minimised or self-effacing ways

---

Because I was avoiding using assertive AND aggressive communication, all that was left was non-assertive (passive) communication. And it wasn't working well :(

🔎 My level of skill as a communicator at the time was negatively affecting the performance of my business - along with my happiness at work, and at home.

I took action and learned a new set of entrepreneurial leadership skills that included how to be assertive and hold others to account.

✅ The result: I'm a clearer, more assertive and more effective leader.
(And I wish I'd taken action to be a better leader, sooner!)

---

​

---

💡 If so, this Mastering the Leadership Essentials workshop is for you.

​At this in-person workshop, you will learn:

• When and how to use assertive communication;
• How to lead your team in a highly supported AND highly accountable way;
• How to build competence, confidence and independence in your team members;
• How to give better feedback; and
• The connection secrets that create loyalty AND high performance;

​

DATE: Thursday 7th September
​TIME: 1.45pm -3.15pm
​LOCATION: Central House, South Melbourne
​COST: $47

​

Click HERE to book your ticket

​

Have a great day and week,
Tristan
​

PS - There's a discounted workshop price for alumni of my Culture Is Everything Kickstarter program. Hit reply to ask for the code 👍​
​
​PPS - Got a question to ask about the event? Please ask right now :)